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Preview	Issue Date	Title	Author(s)
	-	Marketing strategy: a lesson from Japanese Samurai philosophy	John B. Ford; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Strategic perspectives for international education providers	T. Bettina Cornwell; Tonna R. Bruce; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Sales force specialization in the pharmaceutical Industry: a necessary evil?	Michel J. Bergier; Michael M. Braun; Jerry A. Rosenblatt; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Assessment of direct marketing's asian potential (ADMAP)	John H. Summey; Edith S. Summey; Geraldine Meng-Lee Ho; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	International sales force development: Cultural congruence and acculturation	A. Coskun Samli; James Wills; Chinfei Cheng; Kemal Ranadireksa; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Motivating marketing channel members: a cross cultural perspective	Bert Rosenbloom; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	The issue of measurement comparability in cross-cultural studies: an instrument reliability assessment	Nik Rahimah Nik Yacob; Ismail Rejab; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	A cross-cultural view of time summary of empirical and hypothetical evidence	Jay D. Lindquist; Paul M. Lane; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	A comparison of selected household purchasing expenditures in Japan and the United States	William Lazer; Eric H. Shaw; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	The legal environment of gray marketing in selected pacific basin Countries: a review of the international legal literature	Robert L. King; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Acculturation and social class as related to Hispanic-American women' s perception of clothing/appearance products	Karen Kaigler-Walker; Mary K. Ericksen; John Mount; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	A cross-national comparison of consumers' purchase Intentions	John H. Holmes; Narjess Sghaier; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	An empirical study on the influence of culture and lifestyles on product positioning the cases of female sanitary hygiene products & affinity shampoo	Lorett Ho Lau Bo Ying; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	How long do consumers think they wait?: a study of perceived waiting times in different retail environments	Donald W. Hendon; Kamvar Farahbod; Paula J. Haynes; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	International advertising: the search for the universal appeal	Alan J.Greco; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Factors influencing export behaviour of smaller Swedish firms: an empirical study	Pervez N. Ghauri; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Using rate of change to compare probable market openness in South Korea and the Republic of China	Harold W. Babb; Cynthia D.De Riemer; Joanne B. Sheridan; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	National Myopia: A cause of the U.S. trade failure	Sak Onkvisit; John J. Shaw; Gerald Sussman; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	Stakeholder ethics in a macromarketing framework	Brian Murphy; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
	-	The ethics of business students and business education: a review and Ckitique	John Mager; William R. Wynd; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989