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https://ptsldigital.ukm.my/jspui/handle/123456789/773025| Title: | Strategic perspectives for international education providers |
| Authors: | T. Bettina Cornwell Tonna R. Bruce |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Educational services Marketing perspectives |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | In an effort to better understand world trade in education and assess competitive positions of education providers, this paper develops a classification scheme for internationally exchanged educational services. This schema allows educational services to be evaluated with respect to their present and future primary service providers from a marketing perspective. |
| ISBN: | 0-939783-01-0 |
| Pages: | 149 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773025 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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