Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/773009| Title: | National Myopia: A cause of the U.S. trade failure |
| Authors: | Sak Onkvisit John J. Shaw Gerald Sussman |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | National myopia World trade Export |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | Although there are several reasons for the steady and progressive deterioration of the U.S. export performance, the fundamental problem can be attributed to "national myopia." This paper examines how "national myopia" affects the various parties' perceptions of world trade. To reverse the trade trend , it is necessary for all parties to re-examine their roles. |
| ISBN: | 0-939783-01-0 |
| Pages: | 51-57 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773009 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.