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Title: | A cross-national comparison of consumers' purchase Intentions |
Authors: | John H. Holmes Narjess Sghaier |
Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
Conference Name: | International Conference Series Volume IV 1989 |
Keywords: | Domestic marketers Purchasing behavior |
Conference Date: | 1989-07-16 |
Conference Location: | National University of Singapore, Singapore |
Abstract: | The present study assesses the comparative innovative ness of French consumers and American consumers. Adult females from both countries were simultaneously questioned concerning their ( 1) preferences for identical foreign-made or domestically-produced hypothetical brands of packaged goods, and (2) the sources of information most likely to influence their initial purchase. Subjects additionally indicated the extent t o which country of origin would affect their decision . The results generate numerous implications for both global and domestic marketers. |
ISBN: | 0-939783-01-0 |
Pages: | 88-93 |
Call Number: | HF5411.B52 1989 katsem |
Publisher: | Academy of Marketing Science |
Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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