Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773015
Title: A cross-national comparison of consumers' purchase Intentions
Authors: John H. Holmes
Narjess Sghaier
Editors: William Lazer
Eric H. Shaw
Chow-Hou Wee
Conference Name: International Conference Series Volume IV 1989
Keywords: Domestic marketers
Purchasing behavior
Conference Date: 1989-07-16
Conference Location: National University of Singapore, Singapore
Abstract: The present study assesses the comparative innovative ness of French consumers and American consumers. Adult females from both countries were simultaneously questioned concerning their ( 1) preferences for identical foreign-made or domestically-produced hypothetical brands of packaged goods, and (2) the sources of information most likely to influence their initial purchase. Subjects additionally indicated the extent t o which country of origin would affect their decision . The results generate numerous implications for both global and domestic marketers.
ISBN: 0-939783-01-0
Pages: 88-93
Call Number: HF5411.B52 1989 katsem
Publisher: Academy of Marketing Science
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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