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https://ptsldigital.ukm.my/jspui/handle/123456789/773831| Title: | Familiarity breeds attendance: the New Zealand film industry experience |
| Authors: | Michael F. Duffy Arny Rummel Bernice Tuffery |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Product usage Film industy Promotion |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | The authors consider the Impact that familiarity has upon product usage, looking at the domestic feature film Industry within New Zealand. Research findings Indicate that there ls no Inherent bias for or against either domestic or foreign products. Low usage and profitability for the domestic product Is Instead a result of low awareness and famillarity resulting from Insufficient promotion. |
| ISBN: | 0-939783-01-0 |
| Pages: | 386 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773831 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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