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https://ptsldigital.ukm.my/jspui/handle/123456789/773831Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Michael F. Duffy | - |
| dc.contributor.author | Arny Rummel | - |
| dc.contributor.author | Bernice Tuffery | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-04-25T04:30:17Z | - |
| dc.date.available | 2024-04-25T04:30:17Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773831 | - |
| dc.description.abstract | The authors consider the Impact that familiarity has upon product usage, looking at the domestic feature film Industry within New Zealand. Research findings Indicate that there ls no Inherent bias for or against either domestic or foreign products. Low usage and profitability for the domestic product Is Instead a result of low awareness and famillarity resulting from Insufficient promotion. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Product usage | en_US |
| dc.subject | Film industy | en_US |
| dc.subject | Promotion | en_US |
| dc.title | Familiarity breeds attendance: the New Zealand film industry experience | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 386 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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