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https://ptsldigital.ukm.my/jspui/handle/123456789/773546| Title: | Electronic retailing: identifying consumers who use television shopping shows |
| Authors: | Thelma L Snuggs Charles Slowe |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Electronic retaling Consumer households |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | This study used over 7,000 consumer households to understand the characteristics of consumers who shop by using television shopping shows. The results show that there are significant demographic differences , media habit diferences, and differences in the use of major travel and bank credit cards between users and nonusers of television shopping shows. These differences have important implications for marketers of electronic shopping. |
| ISBN: | 0-939783-01-0 |
| Pages: | 298-302 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773546 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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