Electronic retailing: identifying consumers who use television shopping shows

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773546

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DC Field	Value	Language
dc.contributor.author	Thelma L Snuggs	-
dc.contributor.author	Charles Slowe	-
dc.contributor.editor	William Lazer	-
dc.contributor.editor	Eric H. Shaw	-
dc.contributor.editor	Chow-Hou Wee	-
dc.date.accessioned	2024-03-26T02:45:59Z	-
dc.date.available	2024-03-26T02:45:59Z	-
dc.identifier.isbn	0-939783-01-0	en_US
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/773546	-
dc.description.abstract	This study used over 7,000 consumer households to understand the characteristics of consumers who shop by using television shopping shows. The results show that there are significant demographic differences , media habit diferences, and differences in the use of major travel and bank credit cards between users and nonusers of television shopping shows. These differences have important implications for marketers of electronic shopping.	en_US
dc.language.iso	en	en_US
dc.publisher	Academy of Marketing Science	en_US
dc.subject	Electronic retaling	en_US
dc.subject	Consumer households	en_US
dc.title	Electronic retailing: identifying consumers who use television shopping shows	en_US
dc.type	Seminar Papers	en_US
dc.format.pages	298-302	en_US
dc.identifier.callno	HF5411.B52 1989 katsem	en_US
dc.contributor.conferencename	International Conference Series Volume IV 1989	-
dc.coverage.conferencelocation	National University of Singapore, Singapore	-
dc.date.conferencedate	1989-07-16	-
Appears in Collections:	Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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