Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773009
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dc.contributor.authorSak Onkvisit-
dc.contributor.authorJohn J. Shaw-
dc.contributor.authorGerald Sussman-
dc.contributor.editorWilliam Lazer-
dc.contributor.editorEric H. Shaw-
dc.contributor.editorChow-Hou Wee-
dc.date.accessioned2024-02-22T02:15:38Z-
dc.date.available2024-02-22T02:15:38Z-
dc.identifier.isbn0-939783-01-0en_US
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/773009-
dc.description.abstractAlthough there are several reasons for the steady and progressive deterioration of the U.S. export performance, the fundamental problem can be attributed to "national myopia." This paper examines how "national myopia" affects the various parties' perceptions of world trade. To reverse the trade trend , it is necessary for all parties to re-examine their roles.en_US
dc.language.isoenen_US
dc.publisherAcademy of Marketing Scienceen_US
dc.subjectNational myopiaen_US
dc.subjectWorld tradeen_US
dc.subjectExporten_US
dc.titleNational Myopia: A cause of the U.S. trade failureen_US
dc.typeSeminar Papersen_US
dc.format.pages51-57en_US
dc.identifier.callnoHF5411.B52 1989 katsemen_US
dc.contributor.conferencenameInternational Conference Series Volume IV 1989-
dc.coverage.conferencelocationNational University of Singapore, Singapore-
dc.date.conferencedate1989-07-16-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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