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https://ptsldigital.ukm.my/jspui/handle/123456789/773009
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Sak Onkvisit | - |
dc.contributor.author | John J. Shaw | - |
dc.contributor.author | Gerald Sussman | - |
dc.contributor.editor | William Lazer | - |
dc.contributor.editor | Eric H. Shaw | - |
dc.contributor.editor | Chow-Hou Wee | - |
dc.date.accessioned | 2024-02-22T02:15:38Z | - |
dc.date.available | 2024-02-22T02:15:38Z | - |
dc.identifier.isbn | 0-939783-01-0 | en_US |
dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773009 | - |
dc.description.abstract | Although there are several reasons for the steady and progressive deterioration of the U.S. export performance, the fundamental problem can be attributed to "national myopia." This paper examines how "national myopia" affects the various parties' perceptions of world trade. To reverse the trade trend , it is necessary for all parties to re-examine their roles. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Academy of Marketing Science | en_US |
dc.subject | National myopia | en_US |
dc.subject | World trade | en_US |
dc.subject | Export | en_US |
dc.title | National Myopia: A cause of the U.S. trade failure | en_US |
dc.type | Seminar Papers | en_US |
dc.format.pages | 51-57 | en_US |
dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
dc.date.conferencedate | 1989-07-16 | - |
Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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