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https://ptsldigital.ukm.my/jspui/handle/123456789/773003| Title: | Marketing research: law, ethics and public policy |
| Authors: | Michael F. Duffy Patricia D. Duffy |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Marketing research Marketing perspectives |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | Individuals or organizations conducting marketing research or using research results have both legal and ethical duties requiring reasonable and professional care In designing, conducting and Interpreting research. The penalties and repercussions for transgressions can be severe .The authors discuss common research pitfalls from both legal and marketing perspectives. |
| ISBN: | 0-939783-01-0 |
| Pages: | 19-25 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773003 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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