Marketing research: law, ethics and public policy

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773003

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DC Field	Value	Language
dc.contributor.author	Michael F. Duffy	-
dc.contributor.author	Patricia D. Duffy	-
dc.contributor.editor	William Lazer	-
dc.contributor.editor	Eric H. Shaw	-
dc.contributor.editor	Chow-Hou Wee	-
dc.date.accessioned	2024-02-22T02:05:43Z	-
dc.date.available	2024-02-22T02:05:43Z	-
dc.identifier.isbn	0-939783-01-0	en_US
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/773003	-
dc.description.abstract	Individuals or organizations conducting marketing research or using research results have both legal and ethical duties requiring reasonable and professional care In designing, conducting and Interpreting research. The penalties and repercussions for transgressions can be severe .The authors discuss common research pitfalls from both legal and marketing perspectives.	en_US
dc.language.iso	en	en_US
dc.publisher	Academy of Marketing Science	en_US
dc.subject	Marketing research	en_US
dc.subject	Marketing perspectives	en_US
dc.title	Marketing research: law, ethics and public policy	en_US
dc.type	Seminar Papers	en_US
dc.format.pages	19-25	en_US
dc.identifier.callno	HF5411.B52 1989 katsem	en_US
dc.contributor.conferencename	International Conference Series Volume IV 1989	-
dc.coverage.conferencelocation	National University of Singapore, Singapore	-
dc.date.conferencedate	1989-07-16	-
Appears in Collections:	Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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