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https://ptsldigital.ukm.my/jspui/handle/123456789/394426| Title: | Kesetiaan pelanggan pendidikan Muhammdiyah |
| Authors: | Ahmad Mardalis Mumtazah Othman Nurizan Yahaya Sharifah Azizah H Rosli Salleh |
| Conference Name: | International Seminar Empowering Economy & business in Free Trade Era |
| Keywords: | Customer satisfaction Service quality Corporate image and switching barrier |
| Conference Date: | 13/12/2005 |
| Conference Location: | Fakultas Ekonomi Universitas Muhammadiyah Surakarta |
| Abstract: | The loyalty of customer is widely accepted as a critical factor in long-term success of services institution. The purpose on this study is to explore impact of service quality, satisfaction, institutional image and switching barrier to customer loyalty. Questionnaire was used as an instrument for data collection. Structural equation modelling was used to analyse the data. Results indicate that service quality and customer satisfaction are two important routes to customer loyalty |
| Pages: | 1-13 p. |
| Call Number: | sem HD30.4.I537 2005 |
| Publisher: | Fakultas Ekonomi, Universitas Muhammadiyah Surakarta |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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