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https://ptsldigital.ukm.my/jspui/handle/123456789/394426Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ahmad Mardalis | - |
| dc.contributor.author | Mumtazah Othman | - |
| dc.contributor.author | Nurizan Yahaya | - |
| dc.contributor.author | Sharifah Azizah H | - |
| dc.contributor.author | Rosli Salleh | - |
| dc.date.accessioned | 2023-06-15T07:46:00Z | - |
| dc.date.available | 2023-06-15T07:46:00Z | - |
| dc.identifier.other | ukmvital:114821 | - |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/394426 | - |
| dc.description.abstract | The loyalty of customer is widely accepted as a critical factor in long-term success of services institution. The purpose on this study is to explore impact of service quality, satisfaction, institutional image and switching barrier to customer loyalty. Questionnaire was used as an instrument for data collection. Structural equation modelling was used to analyse the data. Results indicate that service quality and customer satisfaction are two important routes to customer loyalty | - |
| dc.language.iso | ind | - |
| dc.publisher | Fakultas Ekonomi, Universitas Muhammadiyah Surakarta | - |
| dc.subject | Customer satisfaction | - |
| dc.subject | Service quality | - |
| dc.subject | Corporate image and switching barrier | - |
| dc.title | Kesetiaan pelanggan pendidikan Muhammdiyah | - |
| dc.type | Seminar Papers | - |
| dc.format.pages | 1-13 p. | - |
| dc.identifier.callno | sem HD30.4.I537 2005 | - |
| dc.contributor.conferencename | International Seminar Empowering Economy & business in Free Trade Era | - |
| dc.coverage.conferencelocation | Fakultas Ekonomi Universitas Muhammadiyah Surakarta | - |
| dc.date.conferencedate | 13/12/2005 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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