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https://ptsldigital.ukm.my/jspui/handle/123456789/772998| Title: | Applying strategic market planning to trade relations: the case of Quebec - Japan trade |
| Authors: | Donald Beliveau Nancy Haskell Marcel Merlen |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Strategic marketing International trade |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | This article discusses application of the marketing concept and strategic marketing planning to government policy decisions concerning international trade relations and export promotions. Several concepts are discussed in relation to improving trade relations, and a macro model developed in 1983-1984 for the Quebec (Canada) government ls used to illustrate public efforts to better serve Japanese markets. |
| ISBN: | 0-939783-01-0 |
| Pages: | 2-14 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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