Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/772998
Title: Applying strategic market planning to trade relations: the case of Quebec - Japan trade
Authors: Donald Beliveau
Nancy Haskell
Marcel Merlen
Editors: William Lazer
Eric H. Shaw
Chow-Hou Wee
Conference Name: International Conference Series Volume IV 1989
Keywords: Strategic marketing
International trade
Conference Date: 1989-07-16
Conference Location: National University of Singapore, Singapore
Abstract: This article discusses application of the marketing concept and strategic marketing planning to government policy decisions concerning international trade relations and export promotions. Several concepts are discussed in relation to improving trade relations, and a macro model developed in 1983-1984 for the Quebec (Canada) government ls used to illustrate public efforts to better serve Japanese markets.
ISBN: 0-939783-01-0
Pages: 2-14
Call Number: HF5411.B52 1989 katsem
Publisher: Academy of Marketing Science
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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