Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/772998Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Donald Beliveau | - |
| dc.contributor.author | Nancy Haskell | - |
| dc.contributor.author | Marcel Merlen | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-02-22T01:39:49Z | - |
| dc.date.available | 2024-02-22T01:39:49Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/772998 | - |
| dc.description.abstract | This article discusses application of the marketing concept and strategic marketing planning to government policy decisions concerning international trade relations and export promotions. Several concepts are discussed in relation to improving trade relations, and a macro model developed in 1983-1984 for the Quebec (Canada) government ls used to illustrate public efforts to better serve Japanese markets. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Strategic marketing | en_US |
| dc.subject | International trade | en_US |
| dc.title | Applying strategic market planning to trade relations: the case of Quebec - Japan trade | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 2-14 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.