The influence of lifestyles on loyalty patronage behaviour

M. Z. Osman

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/783461

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DC Field	Value	Language
dc.contributor.author	M. Z. Osman	-
dc.contributor.editor	Nik Hashim Mustapha	-
dc.contributor.editor	Jaafar Muhamad	-
dc.contributor.editor	Aliah Hanim Mohd. Salleh	-
dc.contributor.editor	Zaini Mahbar	-
dc.date.accessioned	2026-05-21T03:41:25Z	-
dc.date.available	2026-05-21T03:41:25Z	-
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/783461	-
dc.description.abstract	Loyalty behaviour of the customer or target market is a key to the success of any particular retail business. This study examined the extent of relationship between lifestyles and loyalty patronage behaviour. Data was obtained from 215 respondents residing in selected areas of the Kuala Lumpur metropolitan city. A personal interview method of data collection procedure was adopted. Four lifestyle dimensions were used, and only Innovativeness and Ethnicity consciousness showed significant relationship with loyalty patronage.	en_US
dc.language.iso	en	en_US
dc.subject	Customer loyalty	en_US
dc.subject	Consumer behaviour	en_US
dc.subject	Retail business	en_US
dc.title	The influence of lifestyles on loyalty patronage behaviour	en_US
dc.type	Seminar Papers	en_US
dc.format.pages	121-128	en_US
dc.identifier.callno	HD26.S436 1994 katsem	en_US
dc.contributor.conferencename	Prospek dan Cabaran Ekonomi dan Pengurusan Dalam Pembangunan Industri Abad ke-21	-
dc.coverage.conferencelocation	Universiti Kebangsaan Malaysia, Bangi, Selangor	-
dc.date.conferencedate	1994-07-25	-
Appears in Collections:	Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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