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https://ptsldigital.ukm.my/jspui/handle/123456789/780253| Title: | Incentives - hotel and resort survival for future long-term growth in a saturated market |
| Authors: | Azman Dato' Harun |
| Conference Name: | The National Tourism Conference |
| Keywords: | Tourism industry Incentives |
| Conference Date: | 1986-10-31 |
| Conference Location: | Kuala Lumpur |
| Abstract: | In the language of wine connoisseurs, 1986 is not a good year. It has been for the most part, a period of dwindling tourist influx, decreasing hotel occupancies, and room rates. An overall gloomy picture for the hotel industry in Malaysia with only a brief glimmer in April when we hosted the PATA Conference and welcomed close to 2000 delegates. It is time for objective reassessment, identification and solution of problems facing the industry. Most of all, it is time for tightening the proverbial belt and employing more aggressive marketing strategies. |
| Pages: | 73-76 |
| Call Number: | G155.M4N346 1986 sem |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/780253 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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