Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773835
Title: An analytical comparison of single -stage and two-stage models of consumer behavior
Authors: Paul Prabhaker
Editors: William Lazer
Eric H. Shaw
Chow-Hou Wee
Conference Name: International Conference Series Volume IV 1989
Keywords: Economic models
Consumer behavior
Marketing
Conference Date: 1989-07-16
Conference Location: National University of Singapore, Singapore
Abstract: This paper addresses an interdisciplinary issue : the use of economic models of consumer behavior in the field of marketing . The main purpose of this research is to examine the implication of modelling consumer behavior utilizing two-stage untility models as against conventional single- stage utility models . The condition under which both types of models yield the same observable behavioral pattern is studied. Based on this condition, it is then argued that two-stage models provide a better framework for explaning empirical findings in marketing .
ISBN: 0-939783-01-0
Pages: 403-407
Call Number: HF5411.B52 1989 katsem
Publisher: Academy of Marketing Science
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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