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Title: | An analytical comparison of single -stage and two-stage models of consumer behavior |
Authors: | Paul Prabhaker |
Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
Conference Name: | International Conference Series Volume IV 1989 |
Keywords: | Economic models Consumer behavior Marketing |
Conference Date: | 1989-07-16 |
Conference Location: | National University of Singapore, Singapore |
Abstract: | This paper addresses an interdisciplinary issue : the use of economic models of consumer behavior in the field of marketing . The main purpose of this research is to examine the implication of modelling consumer behavior utilizing two-stage untility models as against conventional single- stage utility models . The condition under which both types of models yield the same observable behavioral pattern is studied. Based on this condition, it is then argued that two-stage models provide a better framework for explaning empirical findings in marketing . |
ISBN: | 0-939783-01-0 |
Pages: | 403-407 |
Call Number: | HF5411.B52 1989 katsem |
Publisher: | Academy of Marketing Science |
Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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