Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773821
Title: The countertrade predicament: problem and resolution
Authors: Aspy P. Palia
Editors: William Lazer
Eric H. Shaw
Chow-Hou Wee
Conference Name: International Conference Series Volume IV 1989
Keywords: System
Marketing managers
Conference Date: 1989-07-16
Conference Location: National University of Singapore, Singapore
Abstract: This paper presents a prototype R: base 5000-based international marketing decision support system that assists marketing managers in meeting countertrade requirements. Faced with countertrade demands , marketing managers can identify and access countertrade service organizations that provide a variety of services and specialize by product category and by geographic region served.
ISBN: 0-939783-01-0
Pages: 357-360
Call Number: HF5411.B52 1989 katsem
Publisher: Academy of Marketing Science
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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