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https://ptsldigital.ukm.my/jspui/handle/123456789/773551| Title: | The tangibility of products and services: conceptual and measurement issues |
| Authors: | Douglas w. Snetsinger |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Intangibility Anecdotal evidence |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | Central to many discussions of service marketing is the issue of intangibility. However, the intangible distinctiveness of services and the associated implications have largely been derived from intuit ion and anecdotal evidence. In this paper, an approach is offered for the development of a tangibility scale and the results of two empirical studies on the reliability of the scale are reported. |
| ISBN: | 0-939783-01-0 |
| Pages: | 331-336 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773551 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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