The tangibility of products and services: conceptual and measurement issues

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773551

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DC Field	Value	Language
dc.contributor.author	Douglas w. Snetsinger	-
dc.contributor.editor	William Lazer	-
dc.contributor.editor	Eric H. Shaw	-
dc.contributor.editor	Chow-Hou Wee	-
dc.date.accessioned	2024-03-26T02:55:00Z	-
dc.date.available	2024-03-26T02:55:00Z	-
dc.identifier.isbn	0-939783-01-0	en_US
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/773551	-
dc.description.abstract	Central to many discussions of service marketing is the issue of intangibility. However, the intangible distinctiveness of services and the associated implications have largely been derived from intuit ion and anecdotal evidence. In this paper, an approach is offered for the development of a tangibility scale and the results of two empirical studies on the reliability of the scale are reported.	en_US
dc.language.iso	en	en_US
dc.publisher	Academy of Marketing Science	en_US
dc.subject	Intangibility	en_US
dc.subject	Anecdotal evidence	en_US
dc.title	The tangibility of products and services: conceptual and measurement issues	en_US
dc.type	Seminar Papers	en_US
dc.format.pages	331-336	en_US
dc.identifier.callno	HF5411.B52 1989 katsem	en_US
dc.contributor.conferencename	International Conference Series Volume IV 1989	-
dc.coverage.conferencelocation	National University of Singapore, Singapore	-
dc.date.conferencedate	1989-07-16	-
Appears in Collections:	Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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