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https://ptsldigital.ukm.my/jspui/handle/123456789/773538| Title: | Doing business with China: a Chinese management perspective |
| Authors: | Victor A. T. Koh Murray A. Young |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Cultural Business managers |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | This paper reports an exploratory investigation of the cultural expectations held by upper-level factory and business managers in China. The Results indicate firms seeking to serve markets in the P.R.C. should employ individuals and policies exhibiting cultural sensitivity along 20 . fundamental, though inter-related, dimensions. |
| ISBN: | 0-939783-01-0 |
| Pages: | 250-257 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773538 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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