Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773531
Title: Capturing the shape of diffusion over space and time
Authors: Naveen Donthu
Naras Eechambadi
Conference Name: International Conference Series Volume IV 1989
Keywords: Diffusion
Literature
Innovation
Conference Date: 1989-07-16
Conference Location: National University of Singapore, Singapore
Abstract: Most literature in the area of diffusion of innovation looks at the phenomenon solely as a function of time . The authors argue that the process takes time precisely because it also functions on other dimensions such as space. This paper attempts to model the shape of diffusion over space and time and test hypotheses concerning the shape of the diffusion process. Implications are also provided for major marketing decisions such as franchising, distribution, and international marketing.
ISBN: 0-939783-01-0
Pages: 202-207
Call Number: HF5411.B52 1989 katsem
Publisher: Academy of Marketing Science
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.