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Title: | Capturing the shape of diffusion over space and time |
Authors: | Naveen Donthu Naras Eechambadi |
Conference Name: | International Conference Series Volume IV 1989 |
Keywords: | Diffusion Literature Innovation |
Conference Date: | 1989-07-16 |
Conference Location: | National University of Singapore, Singapore |
Abstract: | Most literature in the area of diffusion of innovation looks at the phenomenon solely as a function of time . The authors argue that the process takes time precisely because it also functions on other dimensions such as space. This paper attempts to model the shape of diffusion over space and time and test hypotheses concerning the shape of the diffusion process. Implications are also provided for major marketing decisions such as franchising, distribution, and international marketing. |
ISBN: | 0-939783-01-0 |
Pages: | 202-207 |
Call Number: | HF5411.B52 1989 katsem |
Publisher: | Academy of Marketing Science |
Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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