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https://ptsldigital.ukm.my/jspui/handle/123456789/773029| Title: | Matching planners to planning processes |
| Authors: | Bert Piest Henk Ritsema |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Planning process Technician Integrator |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | For companies to be able to select effective strategies, they must establish a match between certain attributes of their planning process and the skills and behavior of their planners. In this paper, several types of planners are described. The skills and behavior of the so-called "technician" are likely to result in successful performance when planning has to deal with a simple and static environment. When the environmental conditions are complex and change fast, organizations are better off with the so-called "integrator" type of planner. |
| ISBN: | 0-939783-01-0 |
| Pages: | 162-167 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773029 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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