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https://ptsldigital.ukm.my/jspui/handle/123456789/773029Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bert Piest | - |
| dc.contributor.author | Henk Ritsema | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-02-22T03:02:17Z | - |
| dc.date.available | 2024-02-22T03:02:17Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773029 | - |
| dc.description.abstract | For companies to be able to select effective strategies, they must establish a match between certain attributes of their planning process and the skills and behavior of their planners. In this paper, several types of planners are described. The skills and behavior of the so-called "technician" are likely to result in successful performance when planning has to deal with a simple and static environment. When the environmental conditions are complex and change fast, organizations are better off with the so-called "integrator" type of planner. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Planning process | en_US |
| dc.subject | Technician | en_US |
| dc.subject | Integrator | en_US |
| dc.title | Matching planners to planning processes | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 162-167 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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