Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773029
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dc.contributor.authorBert Piest-
dc.contributor.authorHenk Ritsema-
dc.contributor.editorWilliam Lazer-
dc.contributor.editorEric H. Shaw-
dc.contributor.editorChow-Hou Wee-
dc.date.accessioned2024-02-22T03:02:17Z-
dc.date.available2024-02-22T03:02:17Z-
dc.identifier.isbn0-939783-01-0en_US
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/773029-
dc.description.abstractFor companies to be able to select effective strategies, they must establish a match between certain attributes of their planning process and the skills and behavior of their planners. In this paper, several types of planners are described. The skills and behavior of the so-called "technician" are likely to result in successful performance when planning has to deal with a simple and static environment. When the environmental conditions are complex and change fast, organizations are better off with the so-called "integrator" type of planner.en_US
dc.language.isoenen_US
dc.publisherAcademy of Marketing Scienceen_US
dc.subjectPlanning processen_US
dc.subjectTechnicianen_US
dc.subjectIntegratoren_US
dc.titleMatching planners to planning processesen_US
dc.typeSeminar Papersen_US
dc.format.pages162-167en_US
dc.identifier.callnoHF5411.B52 1989 katsemen_US
dc.contributor.conferencenameInternational Conference Series Volume IV 1989-
dc.coverage.conferencelocationNational University of Singapore, Singapore-
dc.date.conferencedate1989-07-16-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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