Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/773027| Title: | Strategy as Anarchy |
| Authors: | Stan Glaser |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Marketing strategists Corporate |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | Corporate and marketing strategists have begun to seriously address the problems of adapting to turbulent environments. The concepts of adaptation and turbulence are discussed. Some of the difficulties with both notions are described. It is concluded that strategic advantage rests with creating turbulence or changing the rules. |
| ISBN: | 0-939783-01-0 |
| Pages: | 155-157 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773027 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.