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https://ptsldigital.ukm.my/jspui/handle/123456789/773027Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Stan Glaser | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-02-22T02:56:41Z | - |
| dc.date.available | 2024-02-22T02:56:41Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773027 | - |
| dc.description.abstract | Corporate and marketing strategists have begun to seriously address the problems of adapting to turbulent environments. The concepts of adaptation and turbulence are discussed. Some of the difficulties with both notions are described. It is concluded that strategic advantage rests with creating turbulence or changing the rules. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Marketing strategists | en_US |
| dc.subject | Corporate | en_US |
| dc.title | Strategy as Anarchy | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 155-157 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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