A cross-national comparison of consumers' purchase Intentions

Abstract

The present study assesses the comparative innovative ness of French consumers and American consumers. Adult females from both countries were simultaneously questioned concerning their ( 1) preferences for identical foreign-made or domestically-produced hypothetical brands of packaged goods, and (2) the sources of information most likely to influence their initial purchase. Subjects additionally indicated the extent t o which country of origin would affect their decision . The results generate numerous implications for both global and domestic marketers.