Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773004
Title: Conventional ethics in international marketing: guidelines for common ground
Authors: Warren French
John Granrose
Patricia Heil
Editors: William Lazer
Eric H. Shaw
Chow-Hou Wee
Conference Name: International Conference Series Volume IV 1989
Keywords: Ethics
International marketing
International business
Conference Date: 1989-07-16
Conference Location: National University of Singapore, Singapore
Abstract: Ethics have been defined as guidelines for people living together in a cooperative system, Although developed to fit individual social systems, this definition applies equally well in the context of international marketing transactions. This paper proposes criteria by which international business disputes with ethical dimensions can be resolved. The starting point in this process is establishing common ground for conflict resolution based on cooperative endeavors. The result is a set of guidelines for ensuring that international marketing transactions result in exchanges which are beneficial to the transacting parties as well as the societies in which those transactions occur.
ISBN: 0-939783-01-0
Pages: 26-30
Call Number: HF5411.B52 1989 katsem
Publisher: Academy of Marketing Science
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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