A Cross-National analysis of the perceived commonality of unethical practices in marketing research

Abstract

The author examines, on a cross-national basis, marketing professionals' perceptions of t he commonality of unethical marketing research practices. Contrary to t he growing concern about research unethicality, the results suggest the perceived commonality of unethical research practices to be low, except a few of the ones involving respondents . The results also indicate the perceived commonality of unethical research practices to be similar across marketing professionals in Australia , Canada, Great Britain, and the U.S .