Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/644729| Title: | Prinsip pemasaran |
| Authors: | Che Aniza Che Wel Siti Ngayesah Ab Hamid |
| Keywords: | Marketing Internet marketing Government publications -- Malaysia |
| Issue Date: | 2023 |
| Description: | Bab 1: Pengenalan kepada pemasaran -- Bab 2: Persekitaran pemasaran, etika dan tanggungjawab sosial -- Bab 3: Pemasaran dalam era digital -- Bab 4: Pemetakan, penyasaran dan pemposisian pasaran -- Bab 5:Gelagat pembelian pengguna -- Bab 6: Gelagat pembelian perniagaan -- Bab 7: Produk, penjenamaan dan pembungkusan -- Bab 8: Penetapan harga -- Bab 9: Saluran pengedaran -- Bab 10: Komunikasi pemasaran bersepadu. |
| ISBN: | 9786297547572 |
| Pages: | 256 |
| Publisher: | Penerbit Universiti Kebangsaan Malaysia |
| Appears in Collections: | Buku Penerbit UKM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Prinsip_Pemasaran FINAL.pdf Restricted Access | 155.43 MB | Adobe PDF |  View/Open |
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