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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/644729
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dc.contributor.authorChe Aniza Che Wel-
dc.contributor.authorSiti Ngayesah Ab Hamid-
dc.date.accessioned2023-12-07T03:47:40Z-
dc.date.available2023-12-07T03:47:40Z-
dc.date.issued2023-
dc.identifier.isbn9786297547572en_US
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/644729-
dc.descriptionBab 1: Pengenalan kepada pemasaran -- Bab 2: Persekitaran pemasaran, etika dan tanggungjawab sosial -- Bab 3: Pemasaran dalam era digital -- Bab 4: Pemetakan, penyasaran dan pemposisian pasaran -- Bab 5:Gelagat pembelian pengguna -- Bab 6: Gelagat pembelian perniagaan -- Bab 7: Produk, penjenamaan dan pembungkusan -- Bab 8: Penetapan harga -- Bab 9: Saluran pengedaran -- Bab 10: Komunikasi pemasaran bersepadu.en_US
dc.language.isomayen_US
dc.publisherPenerbit Universiti Kebangsaan Malaysiaen_US
dc.subjectMarketingen_US
dc.subjectInternet marketingen_US
dc.subjectGovernment publications -- Malaysiaen_US
dc.titlePrinsip pemasaranen_US
dc.typeUKM Publication Booken_US
dc.format.pages256en_US
Appears in Collections:Buku Penerbit UKM

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