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2. Master Thesis / Tesis Master
3. Faculty of Social Sciences and Humanities / Fakulti Sains Sosial dan Kemanusiaan

Title:	Workplace writing needs in English : a case study of executives at local commercial banks in Malaysia
Authors:	Nur Ehsan bin Mohd Said (P49008)
Supervisor:	Saadiyah Darus, Prof. Dr.
Keywords:	Writing English Executives Local commercial banks Malaysia English language -- Business English
Issue Date:	24-Jan-2013
Description:	Existing studies on workplace writing are limited in number in comparison to other areas of applied linguistics. With even fewer investigating the financial institutions, it is a timely call for a study on the bank executives' writing needs in English. Since it is a second language to most Malaysians, they may possess different writing needs than the native speakers. Motivated by these notions, the research attempted to describe the writing activity at local commercial banks in Malaysia and investigate the executives' writing needs. In the first stage of data collection, three bank managers were interviewed as experienced informants to establish the need for an investigation involving the bank executives. As it proved necessary, 50 executives from one local commercial bank headquartered in Kuala Lumpur were surveyed using self-completed questionnaires in the second stage. Geared by the findings of the questionnaires, the study collected some writing samples of the frequent and difficult genres to be analyzed using the moves analysis in the final stage. Results from this study suggested that 1) writing was a frequent, if not daily activity that brought certain challenges to the executives; 2) reports, emails, proposals, and minutes of meeting were the most frequent genres which were deemed difficult; 3) writing was an independent activity in which no assistance was offered in terms of a computer-aided business writing software program hence the promising future for one; and 4) writing standardization was not a focus of the bank as suggested by the discrepancy in writing layout and style across different branches of the particular bank. The findings were expected to contribute to the process of creating a blueprint to be developed into a localized business writing software program to assist writing among Malaysian business executives in the future.,Master/Sarjana
Pages:	182
Call Number:	HF5718.3.N846 2013
Publisher:	UKM, Bangi
Appears in Collections:	Faculty of Social Sciences and Humanities / Fakulti Sains Sosial dan Kemanusiaan

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