Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/428889
Title: The value of advertising research
Authors: Goh Angelin
Conference Name: Seminar Pengiklanan dan Promosi : Arah Aliran dan Menungan
Keywords: Advertising research
Conference Date: 14-Mar-89
Conference Location: Kuala Lumpur
Call Number: HF5802.5.S45 1989 sem
Publisher: Jabatan Komunikasi, Universiti Kebangsaan Malaysia
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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