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https://ptsldigital.ukm.my/jspui/handle/123456789/428889Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Goh Angelin | - |
| dc.date.accessioned | 2023-08-04T07:02:59Z | - |
| dc.date.available | 2023-08-04T07:02:59Z | - |
| dc.identifier.other | ukmvital:67056 | - |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/428889 | - |
| dc.publisher | Jabatan Komunikasi, Universiti Kebangsaan Malaysia | - |
| dc.subject | Advertising research | - |
| dc.title | The value of advertising research | - |
| dc.type | Seminar Papers | - |
| dc.identifier.callno | HF5802.5.S45 1989 sem | - |
| dc.contributor.conferencename | Seminar Pengiklanan dan Promosi : Arah Aliran dan Menungan | - |
| dc.coverage.conferencelocation | Kuala Lumpur | - |
| dc.date.conferencedate | 14-Mar-89 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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