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https://ptsldigital.ukm.my/jspui/handle/123456789/420507| Title: | Buying behavior of store brands of hypermarket non-food items |
| Authors: | Teo Boon Chui & Nora Hakimi Mohd Ismail |
| Conference Name: | Prosiding Seminar Kebangsaan MACFEA ke-9 |
| Keywords: | Hypermarket Non-food items Store brands Buying behavior |
| Conference Date: | 2004 |
| Conference Location: | Hotel Equatorial, Bangi |
| Call Number: | HC445.5.S458 2004 kat |
| Publisher: | Fakulti Ekonomi & Perniagaan, UKM, KPDN & HEP, dan MACFEA |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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