Determining customer expectations in real estate: a potential market for Istanbul/ Turkey

Abstract

Real estate market of Turkey, especially Istanbul, is getting attention and interest of many foreign investors all around the world, especially the Europeans. In time of such demand, the development and management of the right real estate project is very critical. Hence, this paper attempted this end by presenting a segmentation of the Istanbul consumers based on their evaluation of attributes and profiling them in order to prepare guidelines for the international and national construction companies.