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https://ptsldigital.ukm.my/jspui/handle/123456789/773830| Title: | Reverse marketing: have industrial marketers abdicated their role? |
| Authors: | David L.Blenkhorn Michiel R. Leenders Peter M. Banting |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Reverse marketing Industrial Economy |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | A new concept called reverse marketing is changing the conventional buyer-seller relationship and has important implications for the traditional role of the industrial marketer. |
| ISBN: | 0-939783-01-0 |
| Pages: | 385-386 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773830 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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