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https://ptsldigital.ukm.my/jspui/handle/123456789/773830Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | David L.Blenkhorn | - |
| dc.contributor.author | Michiel R. Leenders | - |
| dc.contributor.author | Peter M. Banting | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-04-25T04:29:15Z | - |
| dc.date.available | 2024-04-25T04:29:15Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773830 | - |
| dc.description.abstract | A new concept called reverse marketing is changing the conventional buyer-seller relationship and has important implications for the traditional role of the industrial marketer. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Reverse marketing | en_US |
| dc.subject | Industrial | en_US |
| dc.subject | Economy | en_US |
| dc.title | Reverse marketing: have industrial marketers abdicated their role? | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 385-386 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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