Increasing exports: Implications For marketing managers

Abstract

Assisting small and moderate sized companies to increase their exports is a critical public policy issue, just as preparing managers for successful careers in those businesses is a critical educational issue. Previous research examining the information needs and assistance requirements of these companies focuses on specific industries or particular issues. This exploratory study creates profiles of which types of caipani.es need information or require assistance on particular issues. In general, while size and experience are associated with a need for information, the association does not hold in all cases, indicating