Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773828
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dc.contributor.authorCamille P. Schuster-
dc.contributor.authorTheodore Fuller-
dc.contributor.authorWilliam Lundstrom-
dc.contributor.editorWilliam Lazer-
dc.contributor.editorEric H. Shaw-
dc.contributor.editorChow-Hou Wee-
dc.date.accessioned2024-04-25T04:15:20Z-
dc.date.available2024-04-25T04:15:20Z-
dc.identifier.isbn0-939783-01-0en_US
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/773828-
dc.description.abstractAssisting small and moderate sized companies to increase their exports is a critical public policy issue, just as preparing managers for successful careers in those businesses is a critical educational issue. Previous research examining the information needs and assistance requirements of these companies focuses on specific industries or particular issues. This exploratory study creates profiles of which types of caipani.es need information or require assistance on particular issues. In general, while size and experience are associated with a need for information, the association does not hold in all cases, indicatingen_US
dc.language.isoenen_US
dc.publisherAcademy of Marketing Scienceen_US
dc.subjectPublic policyen_US
dc.subjectIndustrialen_US
dc.titleIncreasing exports: Implications For marketing managersen_US
dc.typeSeminar Papersen_US
dc.format.pages366-375en_US
dc.identifier.callnoHF5411.B52 1989 katsemen_US
dc.contributor.conferencenameInternational Conference Series Volume IV 1989-
dc.coverage.conferencelocationNational University of Singapore, Singapore-
dc.date.conferencedate1989-07-16-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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