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https://ptsldigital.ukm.my/jspui/handle/123456789/773821| Title: | The countertrade predicament: problem and resolution |
| Authors: | Aspy P. Palia |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | System Marketing managers |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | This paper presents a prototype R: base 5000-based international marketing decision support system that assists marketing managers in meeting countertrade requirements. Faced with countertrade demands , marketing managers can identify and access countertrade service organizations that provide a variety of services and specialize by product category and by geographic region served. |
| ISBN: | 0-939783-01-0 |
| Pages: | 357-360 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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