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https://ptsldigital.ukm.my/jspui/handle/123456789/773820| Title: | The costs and benefits of transactional networks |
| Authors: | Frank J. Moore |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Transactional networks Marketing managers Technology |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | Transactional networks are becoming increasingly important to marketing managers in todays global environment. The closer coupling of firms to their environment will drastically change the future development and strategic importance of marketing information systems. A model of computer based network linkages is presented, the premises of the model are discussed, and the costs and benefits of transactional networks are analyzed. |
| ISBN: | 0-939783-01-0 |
| Pages: | 356 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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