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https://ptsldigital.ukm.my/jspui/handle/123456789/773820Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Frank J. Moore | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-04-25T03:31:43Z | - |
| dc.date.available | 2024-04-25T03:31:43Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773820 | - |
| dc.description.abstract | Transactional networks are becoming increasingly important to marketing managers in todays global environment. The closer coupling of firms to their environment will drastically change the future development and strategic importance of marketing information systems. A model of computer based network linkages is presented, the premises of the model are discussed, and the costs and benefits of transactional networks are analyzed. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Transactional networks | en_US |
| dc.subject | Marketing managers | en_US |
| dc.subject | Technology | en_US |
| dc.title | The costs and benefits of transactional networks | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 356 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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