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https://ptsldigital.ukm.my/jspui/handle/123456789/773548| Title: | Services marketing: a relationship approach |
| Authors: | Christian Gronroos |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Marketing Manufactures |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | In this repot a relationship approach to defining is discussed .Especially marketing in a service context, concerning both service firms and services firms and service operations of manufactures is considered. |
| ISBN: | 0-939783-01-0 |
| Pages: | 309-316 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773548 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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