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https://ptsldigital.ukm.my/jspui/handle/123456789/773548Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Christian Gronroos | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-03-26T02:48:19Z | - |
| dc.date.available | 2024-03-26T02:48:19Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773548 | - |
| dc.description.abstract | In this repot a relationship approach to defining is discussed .Especially marketing in a service context, concerning both service firms and services firms and service operations of manufactures is considered. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Manufactures | en_US |
| dc.title | Services marketing: a relationship approach | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 309-316 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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