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https://ptsldigital.ukm.my/jspui/handle/123456789/773530| Title: | Product strategies for LDC markets |
| Authors: | Leslie M. Dawson |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | LDC markets Product strategies |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | Product strategies for LDC markets must be based on (1) an appreciation of the ch!inging dynamics of the world marketplace; (2) the different buyer and seller goals that characterize LDC markets; (3) an expanded product concept that includes knowledge transfers as well as product exports. An LDC product strategy matrix is presented, based on innovation, adaptation, and extension of technological knowledge and product forms. The six product strategy alternatives that result are discussed. |
| ISBN: | 0-939783-01-0 |
| Pages: | 197-201 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773530 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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