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https://ptsldigital.ukm.my/jspui/handle/123456789/773530Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Leslie M. Dawson | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-03-26T01:41:12Z | - |
| dc.date.available | 2024-03-26T01:41:12Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773530 | - |
| dc.description.abstract | Product strategies for LDC markets must be based on (1) an appreciation of the ch!inging dynamics of the world marketplace; (2) the different buyer and seller goals that characterize LDC markets; (3) an expanded product concept that includes knowledge transfers as well as product exports. An LDC product strategy matrix is presented, based on innovation, adaptation, and extension of technological knowledge and product forms. The six product strategy alternatives that result are discussed. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | LDC markets | en_US |
| dc.subject | Product strategies | en_US |
| dc.title | Product strategies for LDC markets | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 197-201 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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