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Title: | Factors influencing export behaviour of smaller Swedish firms: an empirical study |
Authors: | Pervez N. Ghauri |
Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
Conference Name: | International Conference Series Volume IV 1989 |
Keywords: | Swedish firms Export Local |
Conference Date: | 1989-07-16 |
Conference Location: | National University of Singapore, Singapore |
Abstract: | The bigger Swedish firms have been active in export for almost 100 years now and are very successful . The smaller firms, however , are facing great difficulties in exporting their products. The lack of resources, know- how to engage in international marketing and severe competition from local and foreign bigger firms are some of the reasons for these difficulties. |
ISBN: | 0-939783-01-0 |
Pages: | 63-70 |
Call Number: | HF5411.B52 1989 katsem |
Publisher: | Academy of Marketing Science |
URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773011 |
Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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