Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773011
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dc.contributor.authorPervez N. Ghauri-
dc.contributor.editorWilliam Lazer-
dc.contributor.editorEric H. Shaw-
dc.contributor.editorChow-Hou Wee-
dc.date.accessioned2024-02-22T02:26:50Z-
dc.date.available2024-02-22T02:26:50Z-
dc.identifier.isbn0-939783-01-0en_US
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/773011-
dc.description.abstractThe bigger Swedish firms have been active in export for almost 100 years now and are very successful . The smaller firms, however , are facing great difficulties in exporting their products. The lack of resources, know- how to engage in international marketing and severe competition from local and foreign bigger firms are some of the reasons for these difficulties.en_US
dc.language.isoenen_US
dc.publisherAcademy of Marketing Scienceen_US
dc.subjectSwedish firmsen_US
dc.subjectExporten_US
dc.subjectLocalen_US
dc.titleFactors influencing export behaviour of smaller Swedish firms: an empirical studyen_US
dc.typeSeminar Papersen_US
dc.format.pages63-70en_US
dc.identifier.callnoHF5411.B52 1989 katsemen_US
dc.contributor.conferencenameInternational Conference Series Volume IV 1989-
dc.coverage.conferencelocationNational University of Singapore, Singapore-
dc.date.conferencedate1989-07-16-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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